WHAT IS WOOLWORTHS YOUTH MAKERS?

The Woolworths Youth Makers programme is a national search for some of South Africa’s most exciting young entrepreneurs — and in 2025, Noac was incredibly proud to be selected as one of the winners from across the country. The programme is part of Woolworths’ commitment to investing in youth-owned businesses and helping unlock South Africa’s next generation of talent through mentorship, business support and the opportunity to put their products in front of Woolworths customers.

We spent six months bringing this collection to life, searching high and low for fabrics that moved exactly the way we imagined, developing each piece and having every garment handmade in Cape Town by our lovely seamstresses. The collection then travelled with us to three Woolworths Youth Makers showcases across South Africa in 2026: Durban (24 June – 5 July), Johannesburg (22 July – 2 August) and Cape Town (26 August – 6 September), where our statement Vera Set and Amelie Dress sold out at all three. Seeing these pieces on the Woolies floor, and then seeing you love them as much as we do, was something pretty special.

With all three showcases now behind us, we're bringing the collection online for one final chapter. A limited number of pieces are now available exclusively online. Once they're gone, they're gone x

“I still can't quite believe I get to say this - Noac was in Woolworths!!! (eeek). Seeing something that started as an idea in my head come to life on the Woolies floor, in three different cities, was one of those pinch-me moments I'll never forget. To my incredible team who helped bring this collection to life, and to every single person who came to see us, tried something on, bought a piece or simply cheered us on - thank you. It means more than you know.

And if you missed us in store, I'm so happy you finally get a chance to shop the collection online.”

- Nadia, Founder